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Designing a Seminar Programme on Customer Knowledge Management for the Hospitality Industry: A Theoretical Approach (Saner, Tülen,)
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Designing a Seminar Programme on Customer Knowledge Management for the Hospitality Industry: A Theoretical Approach
Author:
 Saner, Tülen, Search Author in Amazon Books

Publisher:
Academic Conferences Limited,
Edition:
 2012.
Classification:
 TX911
Detailed notes
    - https://books.google.com.cy/books?hl=en&lr=&id=aUsJBAAAQBAJ&oi=fnd&pg=PA232&dq=info:Co9jbRgEgBkJ:scholar.google.com&ots=ajD3t9oYxr&sig=XB88lVFZmXYPqFA5E1RjIHV0Fo8#v=onepage&q&f=false
    - The management of knowledge has become highly important for all organizations. It is particularly vital for the hospitality industry with knowledge management playing a crucial role in achieving customer satisfaction, customer loyalty and ensuring repeat customers. This in turn creates a competitive advantage. The aim of this study has been to increase the awareness of knowledge management in the hospitality industry. The authors propose designing and implementing a seminar programme targeted at informing 5 Star hotel managers in North Cyprus on the necessity and utilization of customer knowledge.
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Library
Section
EOL-726
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NEU Grand LibraryOnline (TX911 .D47 2012)
Online electronic
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