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New and improved : (Tedlow, Richard S.)
Bibliographical information (record 135023)
New and improved :
Subtitle:
the story of mass marketing in America /
Author:
Tedlow, Richard S.
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Publisher:
Harvard Business School Press,
ISBN:
0875846726 (alk. paper)
Edition:
c1996.
Classification:
HF5415.1
Detailed notes
- Previously published: New York : Basic Books, 1990.
- Includes bibliographical references (p. [443]-468) and index.
Related links
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Marketing
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Marketing
Items (1)
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Status
Library
Section
4092456979
Item available
NEU Grand LibraryGrnd. Floor (HF5415.1 .T44 1996)
General Collection
Gifted by: Rüstem Kitabevi
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