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020 -INTERNATIONAL STANDARD BOOK NUMBER
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020 -INTERNATIONAL STANDARD BOOK NUMBER
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5415.2
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b
Item number
.T87 2016
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245 -TITLE STATEMENT
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a
Title
Türkiye'de pazarlama biliminin akademik tarihi /
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c
Statement of responsibility, etc
editör Prof. Dr. Muazzez Babacan.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
İstanbul :
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b
Name of publisher, distributor, etc
Beta Yayınalrı,
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c
Date of publication, distribution, etc
2016.
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300 -PHYSICAL DESCRIPTION
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a
Extent
498 pages :
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b
Other physical details
illustrations ;
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c
Dimensions
23 cm +
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490 -SERIES STATEMENT
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a
Series statement
İşletme-ekonomi dizisi ;
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v
Volume number/sequential designation
772
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500 -GENERAL NOTE
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a
General note
"Yayın no: 3399"--Page facing title page.
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500 -GENERAL NOTE
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a
General note
"1955-2015"--Cover.
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Includes bibliographical references (pages 469-498).
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Marketing research
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Babacan, Muazzez,
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