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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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010 -LIBRARY OF CONGRESS CONTROL NUMBER
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a
LC control number
91007338
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020 -INTERNATIONAL STANDARD BOOK NUMBER
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5415.13
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b
Item number
.P387 1991
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082 -DEWEY DECIMAL CLASSIFICATION NUMBER
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a
Dewey Classification
658.8
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Peter J Paul
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245 -TITLE STATEMENT
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a
Title
Marketing management :
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b
Remainder of title
knowledge and skills : text, analysis, cases, plans /
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c
Statement of responsibility, etc
J. Paul Peter, James H. Donnelly, Jr.
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h
Medium
BOOK
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
Homewood, IL :
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b
Name of publisher, distributor, etc
Irwin,
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c
Date of publication, distribution, etc
c1992.
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300 -PHYSICAL DESCRIPTION
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a
Extent
xvi, 943 p. :
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b
Other physical details
ill. ;
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c
Dimensions
24 cm.
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Includes bibliographical references (p. 922-932) and indexes.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Marketing
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Marketing
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700 -ADDED ENTRY--PERSONAL NAME
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a
Personal name
Donnelly, James H.
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